One of the fastest-growing social networks right now is Google+. Some luxury brands such as Audi, Bergdorf Goodman, Burberry, Gucci and Mercedes-Benz have started to use the platform, but others may need a little push. Here is why.
Welcome to Luxury Daily’s inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.
Luxury travelers will be continuing their search for rare and unique experiences in the New Year and will be looking not only for new destinations, but new forms of travel.
French fashion house Christian Dior tapped actress Mila Kunis as its new brand ambassador and will break a first look of the campaign Jan. 29 with print images in The New York Times.
Luxury department store chain Saks Fifth Avenue continued the spirit of holiday giving into the New Year by auctioning off looks from its New York Christmas window display to benefit charity.
Luxury appliance manufacturer Jenn-Air is broadening its mobile presence beyond its recently-launched mobile site with an augmented reality iPhone application designed to let consumers envision branded appliances in their homes.
Today in luxury marketing - Asprey commences online selling; BMW speeds past Mercedes in luxury sales race; Abbey Lee is making us rethink Versace for H&M resort; Superyachts set sail for Singapore.
Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.
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