In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.
Online luxury consignment marketplace The RealReal has compiled its data on resale value into a mobile application to help give consumers a better idea of selling prices for high-end goods.
In the wake of its centennial celebration, Condé Nast’s Vanity Fair looked to understand its core audience’s sensibilities and affinities for the imprint through a quantitative study with A.T. Kearney.
Department store chain Saks Fifth Avenue is partnering with Saturday Night Live on a campaign for the 16th year of its Key to the Cure charity shopping initiative.
Luxury marketers such as Prada and Christian Dior jockeyed for attention in the July issue of Condé Nast’s Vogue that featured actress Lupita Nyong’o on the cover.
Today in luxury marketing - Woolmark Prize unveils European judges; Is Roberto Cavalli’s sale off?; How to buy a vintage watch; Moving in, slowly, to "Billionaires’ Row."
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