Maintaining brand image, quality of products and customer service are the main factors that department store chain Neiman Marcus must keep in mind to avoid brand dilution when partnering with mass merchandiser Target.
A 12.1 percent global increase in Internet ad spend year over year during the first quarter was advertisers' tactic to reconnect with consumers who are becoming more confident, according to a study by Nielsen Co.
To push its new Nature Collection, Martin Katz is targeting consumers using print advertisements in key publications including Town & Country and Robb Report.
French apparel and accessories brand Louis Vuitton created a tablet-friendly version of its Web site, likely in an attempt to connect with Apple users whose devices do not accommodate Flash.
Fairmont Hotels & Resorts' Georgetown property in Washington is targeting affluent families with a new hotel package that incorporates its partnership with the local Smithsonian museums and galleries and is giving a portion of the proceeds to the institution's educational mission.
Two-thirds of U.S. consumers surveyed reported that they were more inclined to purchase store-brand packaged goods versus higher-end counterparts, but brands that achieve true consumer loyalty are most likely to bridge the gap, according to a new study from Accenture.
Today in luxury marketing - London's famous Harrods to lend its name to luxury hotel brand; Luxury hotels fine-tuning fine dining; De Beers unveils latest high jewelry collection; Audi targets top luxury brand title by 2020.
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