Experts agree that multichannel campaigns are the future of luxury marketing, and many brands are eagerly embracing this strategy with new efforts that combine digital, mobile and in-store components.Entire
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As the marketing sphere has changed due to the rise of digital, print still commands the attention of affluent consumers and the advertising spend of luxury brands.Entire
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Department store chain Saks Fifth Avenue is launching its annual charity campaign Key To The Cure in August with help from celebrity and fashion friends.Entire
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Strategic retail expansion is ideal for smaller luxury brands working to enter a developed market such as New York and increase consumer awareness.Entire
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Mobile online shopping generates $19 for every $1 spent through in-store proximity purchasing, and with the sale of physical goods quickly growing via mobile applications and browsers, shoppers’ comfort levels with the channel are clearly on the rise, according to a new report from Javelin.Entire
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Luxury Daily's live news from July 10 - Moët Hennessy Champagne properties added as UNESCO heritage sites; Prada, Miu Miu open first Indonesian locations; Tesla taps former Burberry exec to raise luxury appeal; Tag Heuer partners with bike race to communicate enduring spirit.Entire
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Today in luxury marketing - Why New York needed its own men’s fashion week; Creed unveils two new pillars; Seattle’s luxury homes get a tech boom boost; Von Furstenberg: I found my ideal CEO.Entire
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If you do not have a strategy in place before you begin, you might as well be throwing your money away. The most important aspect is having your message aligned with your audience to ensure that your marketing matches with the customer’s purchase intent.Entire
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