American Express is teaming with Starwood Hotels & Resorts' Hawaiian locations to introduce a bar code in print publications that leads consumers to an optimized site with travel deals at the properties.
Premium tequila Patron is giving three rising stars the chance to shine if they submit their acts to the XO Café Music Project where they can receive advice from industry experts and promotion, touring or recording packages.
Italian jeweler Bulgari is targeting Celebrity Cruises' affluent clientele with the opening of its new boutique on the vessel "Celebrity Silhouette," set to start its maiden voyage from Hamburg, Germany July 23.
Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.
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