Dolce & Gabbana launched a video series starring popular blogger Bryan Boy as an elusive employee that was set to convey the brand lifestyle and reveal the identity behind the mysterious @IWork4DG Twitter handle.
Skincare brand Kiehl's is using social media, online sales, in-store deals and a multiple-city event to bolster its corporate social responsibility for amfAR.
Retailer Barneys New York is raising awareness for the new shoe floor at its New York flagship store on Madison Avenue by supporting the Human Rights Campaign with shoe purchase proceeds and a Facebook contest.
Hilton Hotels-owned Waldorf Astoria Hotels & Resorts is enacting a new service that assigns a personal concierge to each guest to assist in all aspects of the travel experience, including before and after hotel stay.
Mobile payments are becoming increasingly popular, with 34 percent of survey respondents having made a purchase using their mobile phone compared to 19 percent a year ago, according to a new report from IDC.
Today in luxury marketing - Alfred Dunhill to exit India; Richard Perry's blueprint for Barneys; Prada skips German department stores, missing luxury boom; Understanding luxury cruise lifestyle.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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