Rolls-Royce Motor Cars is giving affluent consumers a chance to experience its automobiles and learn more about the brand in a relaxed setting on the coast of Sardinia, Italy, this summer.
Mulberry and Graff Diamonds are among the brands celebrating their British heritage stateside through the “Great Britain Campaign on Madison Avenue” initiative.
Italian apparel label Moncler is communicating a message beyond clothes in its narrative fall/winter 2015-16 advertising campaign inspired by Nordic, Russian and Slavic folklore.
Four Seasons Hotels and Resorts is encouraging female consumers to care for their bodies with a new initiative featuring running, stand-up paddle boarding and yoga.
While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.
Luxury Daily's live news from July 21 - Dolce & Gabbana explores Portofino via Net-A-Porter capsule; Harrods increases bespoke output with home cinema seating display; Hennessy reworks family crest for limited-edition artist collaboration; Lanvin eyes aspirational consumers through fragrance offer.
Today in luxury marketing - Hermès sales rise 9.7pc in Q2; The making of a couture bride; Get ready: Italy has a "special fashion plan" for the US; World's first luxury animal terminal under construction at JFK airport.
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