It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch to truly let consumers into their world.
Intercontinental, Four Seasons, The Peninsula and Ritz-Carlton are among the top 10 most-searched for brands by Chinese travelers, with most destination searches at the domestic level, according to a new report by Digital Luxury Group.
London department store Harrods is participating in MasterCard’s Priceless London initiative to give cardholders access to exclusive packages and perks that leverage its British roots and on-site services.
German label Hugo Boss is pulling all the stops in its email campaign for a limited-edition, racing-inspired timepiece to reach affluent males, a more difficult audience to target via email than women, experts say.
While Google reported a strong second quarter overall, with a boost from its recently closed Motorola acquisition, the results do not do much to answer ongoing questions about how Google is monetizing mobile paid search.
Today in luxury marketing: Hermès, Remy Cointreau dampen fears of waning Chinese demand; Automakers' new lifeline: Super-luxury SUVs; Tom Ford launching second men's fragrance; Audi adds 420-HP 4.0T V8 to A8.
The effectiveness of brands' mobile campaigns depends on successfully doing something many of them may not be doing: applying online lessons learned to the mobile medium.
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