London-based retailer Harrods has been spreading its localized marketing strategy via in-store and digital efforts tailored for affluent consumers, a strategy that can be translated to different markets if done carefully.
French fashion house Christian Dior is teasing its upcoming campaign for the Miss Dior handbag line with a black-and-white social video featuring longtime brand ambassador and actress Mila Kunis.
Consumers who expect and even require an omnichannel presence from brands are those that made up approximately 71 percent of gross sales last holiday season, according to the 2012 Holiday Trend Report from Epsilon.
Mobile provides a platform for luxury automakers to interact with consumers in an environment where they can immerse them in the brand universe using applications, digital ads and modern technology as the most common tactics.
American Express Publishing’s Departures magazine is strengthening its connection to the arts with an awards program that will let one artist travel to a selected destination and create works that will be featured in its print and online editions.
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Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.
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