Luxury Daily, July 3, 2012 – Top 10 luxury brand social marketers of Q2
| | Today's headlines
Internet
Top 10 luxury brand social marketers of Q2 | | |  | Luxury marketers including Bergdorf Goodman, Four Seasons, Harrods, Jimmy Choo and Michael Kors stepped it up a notch in their social media efforts during the second quarter with daily updates, videos, contests and Facebook applications that encouraged interactions with their followers. Entirearticle |
Print
W’s 8pc revenue boost indicative of luxury revival | | |  | Given the support of marketers including Christian Dior, Marc Jacobs, Tom Ford, Chanel and Louis Vuitton in addition to W magazine’s 8 percent increase from last year, it is likely indicative that consumers are ready to spend again. Entirearticle |
Television
Keys to luxury automaker success via TV commercials | | |  | Luxury marketers such as Jaguar, Audi, Lexus and BMW should take advantage of new television advertising opportunities that include cable networks and Internet-based integration to keep an emotional connection with target consumers as well as aspirationals. Entirearticle |
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