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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group | | |  | Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire
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Book excerpt: The Mobile Mind Shift | | |  | Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer. Entire
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