Apparel giant Burberry has debuted a new advertising campaign for its Autumn Winter 2011 collection inspired by British portraits and Sixties-era ads featuring top model Jean Shrimpton.
High street apparel retailer Gap Inc. has partnered with Diane von Furstenberg for a new kids and baby collection in an effort to further its reputation as an American fashion brand.
Today in luxury marketing: Tory Burch wins cybersquatting suit; Luxe shoemaker Tod's pledges latest aid to La Scala; Vera Wang opens first store in London.
With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
By focusing on the “what/which” thing, we may be missing the really big idea around mobile commerce: it creates the ability to personally engage consumers wherever they may be.
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