Upscale department stores Barneys New York, Nordstrom and Bergdorf Goodman are where the affluent are beginning to spend their money again, but even these retailers are having trouble catching the target market, according to a study by Unity Marketing.
British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brand's Men's Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.
Audi has launched a new application for the Le Mans 24 hour race that will further integrate the brand with what is arguably the toughest sports car race in the world.
How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?
RSS
.jpg&contenttype=jpeg "sign up now!")