Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.
Britain's Burberry opted for a completely-digital multimedia marketing strategy for its eyewear campaign that includes music, videos and images that are now on Vogue.com.
Rolls-Royce Motor Cars and Bentley Motors are increasing their presence in Russia due to high performance in the emerging market. Other luxury automakers may want to want follow in their footsteps by marketing their affluent status, experts say.
Private aviation company Magellan Jets is helping affluent travelers get to London on time for the 2012 London Olympics games with a package that includes flights, hotel and tickets.
Swiss watchmaker Hublot teamed up with Miami Heat basketball players Dwayne Wade and Udonis Haslem for an exclusive product that benefits a charity to support at-risk families and education efforts in South Florida.
Today in luxury marketing - Lexus luxury brand tops auto quality study for second-straight year as industry makes gains; Saks Inc. launching initiatives to attract foreign tourists; Markets primed for second-half flurry; Chinese to return to luxury stocks over basics.
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