Luxury marketers should create tailored digital campaigns for affluent females and males since these demographics absorb online marketing differently, and can do so by appealing to the distinct online style of each group that leans more towards emotive marketing for females and to-the-point messaging for men.
Cartier is using a personalized catalog detailing the heritage of the iconic Tank watch along with current product offerings for that specific model, a move that adds to the steps that the jeweler is already taking to push its history.
Bottega Veneta, Condé Nast’s Vogue and Red Digital Camera are partnering to host a contest for undiscovered photographers to award a prize package that includes the opportunity to work on a special project with the Italian fashion house.
British automaker Bentley Motors is pushing the 2013 Continental GT Speed, what it calls its fastest model to date, at the 2012 Goodwood Festival of Speed in Britain with an extra social media push on the side.
Email open rates have increased since last year and last quarter, but click-through rates have declined, likely because they are abandoned after consumers open them on mobile devices and the messages are not optimized.
Today in luxury marketing - Bergé praises Slimane's plan for Yves Saint Laurent; Small luxury firms make modest way to global market; BMW recalls X5, X6 over leaking power steering fluid; Bringing luxury brands out of the digital Stone Age.