NEW YORK – Although it may seem daunting to restructure a brand’s internal systems, a senior analyst explained June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough” that the return on investment yields greater corporate culture and leads directly to better consumer experiences.
NEW YORK - As vehicles become more sophisticated, the main differentiating factor for auto brands will be the customer experience, argued the president of Mercedes-Benz USA June 24 at Forrester Research's "Forum for Customer Experience Professionals: Why Good is Not Enough."
NEW YORK - Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester's Forum for Customer Experience Professionals East: "Why Good Is Not Good Enough.”
NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum For Customer Experience Professionals East: “Why Good is Not Good Enough.”
NEW YORK – Many brands lack a clear strategy that fails to target a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good is Not Good Enough.”
NEW YORK - Brand resonance is the state when consumers would miss a brand if it disappeared, according to a principal analyst June 24 at Forrester’s Forum For Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Today in luxury marketing - BMWs and other luxury cars leave pickups in the dust; With 'Echoes of Armani'; Salvatore Ferragamo fall campaign revealed; Lot Watch: Christie’s Lalique sale.
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