With the recent acquisition of luxury footwear company Kurt Geiger by Jones Group following the sale of Jimmy Choo to Labelux last month, the two massive conglomerates are being presented with new opportunities that rival fashion empires LVMH and PPR.
Luxury brands such as Oscar de la Renta and Bergdorf Goodman are using photo application Instagram to further the feeling of community among consumers by linking photos on branded Twitter accounts.
Automakers such as BMW, Audi and Lexus have three of the four top Facebook IQs based on innovative tabs, personalization and engagement, according to a study from L2 Think Tank.
Famed auction house Christie's has developed an iPhone application to aide wealthy participants in navigating through the 54th annual Venice Biennale Art Exhibit.
Email open rates increased 4.2 percent in the first quarter of 2011, signifying that in the face of social media and new technology, email is still a successful channel for brands to reach customers.
Today in luxury marketing - First-Ever Chrome OS Computer debuts and sells out on Gilt; Analyzing the Middle Eastern consumer; Fendi to open more China stores.
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