Luxury Daily, June 4, 2015 – How should luxury brands navigate advertising controversies?

June 4, 2015

Today's headlines

How should luxury brands navigate advertising controversies?
Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Retailers worldwide place bet on customization: L2
Pinpointing visual voice on mobile a priority as Instagram’s ad program expands
Neiman Marcus, Nordstrom launch Pinterest commerce to capture impulse sales
Millennials’ new preferences will significantly impact high-end real estate: report
Bal Harbour Shops caters to growing interest in art through cultural space
Hublot illuminates Harrods’ windows for anniversary celebration
Dior, Mikimoto, Gucci and LVMH – Live news
Americans, Hong Kong, John Galliano and publishers – News briefs
Inviting opinion pieces on luxury marketing, retail and media

Advertising How should luxury brands navigate advertising controversies?
By Sarah Jones
	Fashion brands may skirt controversy in their advertisements as a way to catch consumers’ attention and make an impact, but sometimes these efforts bring public scrutiny. Entire article

Research Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
By Staff reports
	Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees. Entire article

Research Retailers worldwide place bet on customization: L2
By Joe McCarthy
	The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate. Entire article

Mobile Pinpointing visual voice on mobile a priority as Instagram’s ad program expands
By Chantal Tode
	Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability increases the pressure on marketers to find their voice for photo-driven mobile experiences. Entire article

Mobile Neiman Marcus, Nordstrom launch Pinterest commerce to capture impulse sales
By Sarah Jones
	Department store chains Neiman Marcus and Nordstrom are expanding their mobile commerce capabilities as launch partners for Pinterest’s upcoming Buyable Pins feature. Entire article

Research Millennials’ new preferences will significantly impact high-end real estate: report
By Kay Sorin
	Millennial consumers have radically different preferences compared to their Boomer parents when it comes to purchasing luxury real estate, according to a new report by Unity Marketing. Entire article

In-store Bal Harbour Shops caters to growing interest in art through cultural space
By Joe McCarthy
	South Florida shopping center Bal Harbour Shops is bringing consumers a range of art experiences this summer through its Fashion Project. Entire article

Multichannel Hublot illuminates Harrods’ windows for anniversary celebration
By Kay Sorin
	Swiss watchmaker Hublot is celebrating the 10th anniversary of its Big Bang timepiece with an interactive display and exhibition at Harrods department store in London. Entire article

News briefs Dior, Mikimoto, Gucci and LVMH – Live news
By Staff reports
	Luxury Daily's live news from June 3 - Dior taps Johnny Depp as new character for its men’s fragrance; Mikimoto spurs birthday gifts with June birthstone promotion; Gucci, UNICEF continue to bring education to underprivileged girls; LVMH shows it’s easy to be green via shared biodiversity practices. Entire article

News briefs Americans, Hong Kong, John Galliano and publishers – News briefs
By Staff reports
	Today in luxury marketing - Why Americans are spending less on luxury goods; Hong Kong retailers shut shops as Chinese tourists stay away; Will the John Galliano repackaging work?; Publishing and commerce: Will it work? Entire article

Columns Inviting opinion pieces on luxury marketing, retail and media
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

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