VIENNA, Austria – The CEO of Hugo Boss at the FT Business of Luxury Summit 2013 said that the quality of a brand and its name are more appealing to luxury consumers than the location in which the products are made.
VIENNA, Austria – The CEO of Kurt Geiger at the FT Business of Luxury Summit 2013 said that it is an intellectual challenge for luxury marketers to catch up with their target consumers who are global citizens.
VIENNA, Austria – The CEO of Theory and Helmut Lang at the FT Business of Luxury Summit 2013 said that fashion brands must be alert to new competitors and think outside of their local market.
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings that verify the power of a multichannel brand presence to push not only accessible luxury, but also the highest-end products.
Today in luxury marketing - Baccarat opens New York flagship; Neiman Marcus says Q3 profit up on stronger sales; Porsche ex-CFO found guilty of fraud; Online retailing: Assertive luxury groups act to make their mark on the virtual world.
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