Apparel and accessories designer Kenneth Cole is using his Awearness foundation to boost awareness of the fight against HIV/AIDS through an art exhibition sponsorship.
German automaker Audi used New England Patriots quarterback Tom Brady to link itself to participants and supporters of the KickOff 2011 Audi Best Buddies Challenge last weekend.
With the economy on the mend - gullible enough to believe the data - it's time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
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