Bergdorf Goodman, Harrods, Barneys New York, Neiman Marcus, Smythson, Saks Fifth Avenue and Nordstrom are sticking to digital in their Father's Day efforts by pushing men's gift guides via their ecommerce sites and email.
Louis Vuitton is showcasing its classic board game case covered in the signature Damier checkerboard pattern in a 60-second animated film that the label presented to its online magazine subscribers and social media fans.
The Wedding Suite at Nordstrom is looking to engage brides-to-be by partnering with Lover.ly, a new search engine-esque platform that links back to the department store's ecommerce site.
German automaker Porsche is touring its 2013 Boxster model with stops in cities along the U.S. East Coast and is letting consumers follow the journey via a microsite and Twitter hashtag.
British jeweler Graff has revamped its Web and mobile sites to include an interactive timeline, brand stories and high-resolution images that reveal the breadth of its collections.
Infiniti is looking to engage with affluent Toronto consumers via a touch-screen iPad advertisement that allows consumers to take a virtual tour of the new XJ model without downloading an application.
Today in luxury marketing - Facebook ads not working on most users; Fashion execs prep for uncertainty; Luxury car concierge services: Who is the best Jeeves?; European Luxury Union flexes political muscle.
It is easy to get bogged down with the influx of information about mobile technology. Here are a few simple dos and don'ts to start publishers off on the right foot when developing a mobile strategy.
RSS
