Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.
Italian fashion house Bottega Veneta is using multichannel efforts that include a short film, email and catalog to push its luggage and monogramming service during the summer travel season.
Harrods is partnering with Disney to create this year’s Christmas window display that will show designer dresses inspired by princess characters as well as house a dedicated in-store shopping section.
Lazare Kaplan Intl. is looking to highlight its legacy through a new multichannel rebranding campaign called Lazare 2012 that spans mobile, digital, in-store and print efforts for its new bridal collection.
Corcoran is increasing visibility and focusing on affluent consumers through a banner advertisement in The New York Times iPhone application that points to the high-end real estate brokerage’s application.
Land Rover North America is reinforcing that its vehicles are meant for on-and off-road traveling by offering its consumers adventure advice via Facebook throughout the month of June.
Today in luxury marketing - Prada net doubles, warns of increasing risks; Louis Vuitton so last season for China's super chic; Jessica Chastain named YSL scent face; Mandarin Oriental targets second-tier China.
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