Luxury marketers must maintain a consistent brand image, keeping in mind aesthetics, customer service, option to purchase and performance in their mobile Web design strategy. Here are some best practices.
Many luxury brands seem to have developed mobile applications to put a foot in the door of the mobile arena, but their reputations could falter if the apps are not properly kept up.
Dolce & Gabbana's Milan store got a makeover on Feb. 27 when the brand invited bloggers to dress up its windows using apparel and accessories from the spring/summer 2011 line.
Today in luxury marketing - Jill Granoff resigns as CEO at Kenneth Cole; Tiffany & Co. takes center stage at Oscars; BMW and Peugeot team up in hybrids.
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