In an effort to push its Enform mobile application and the GS 2013 vehicles, Toyota Corp.'s Lexus used Leap Day to exclusively advertise on music service Pandora's mobile and Internet channels.
Luxury fashion and makeup brands including high-end haircare line Kerastase and Flirt! cosmetics are upping their use of social media connectivity and search technology that pulls content from different platforms when users enter certain keywords.
Facebook is spearheading a group of mobile industry stakeholders focused on developing mobile Web standards, reflecting the growing importance of mobile to the social network.
Today in luxury marketing - Cartier ads to hit the screen; Fisker automotive names new CEO; Luxury hotels and social media: The Plaza; Questions for Christian Louboutin.
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