Brands such as Dior, Yves Saint Laurent and Gucci are trying their luck with advertising within VIVmag's all-digital magazine that connects consumers to click-to-buy ad units.
On-site search, data organization and merchandising strategy are all key in increasing luxury Web site conversion rates and lowering visitor bounce rates, according to industry experts.
French powerhouse Chanel is matching elegance and classic beauty to promote its new Mademoiselle handbag collection by using Blake Lively as its newest brand ambassador.
Bluefly has announced the launch of a new social game that rewards its customers for interacting with different elements of the site via special discounts, deals and fashion badges.
A study by Chadwick Martin Bailey found that more than half of smartphone owners use their device while shopping, making it ever more important for luxury retailers and brands to incorporate mobile into the in-store experience.
Today in luxury marketing - Q&A with Michael Kors; Bulgari CEO Trapani says independent jewelers will struggle; Lamborghini Gallardo now available for lease; Luxury cruises: Exciting news about our favorite liners.
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