British department store Harrods is transporting consumers to the magical world of Russian jeweler Fabergé through an augmented reality window display.
French fashion house Lanvin is creating a comprehensive experience for viewers who attend its Jeanne Lanvin retrospect in Paris by providing a mobile application to complement the exhibit.
France’s Fragrance Du Bois is helping fellow perfumer Xerjoff build awareness in Southeast Asia by hosting the Italian brand at its Singaporean flagship.
Tiffany & Co., Ralph Lauren and Chanel are among the advertisers lending support to online retailer Net-A-Porter’s spring issue of its branded magazine, Porter.
Today in luxury marketing - Russian recession weighs on luxury goods sales; Mulberry could have new CEO by July; Can Apple sell wealthy shoppers on a luxury watch?; Tesla posts short waiting time for upscale P85D Model S.
Luxury Daily's live news from March 10 - Burberry looks to Asia with new storefronts; Valentino shows sense of humor with Zoolander runway appearance; Audi celebrates creative risk taking through theater benefit; Trump Central Park offers mobile beauty bookings.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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