A lawsuit filed against Nordstrom in the United States Southern District of California Court alleges that offers that the retailer pushed out to consumers via deal-a-day service Groupon violate federal and state gift card laws.
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
The British capital's newest luxury hotel, London Syon Park, has launched an eco-tourism initiative and welcomed spring with an exhibit where 1,000 butterflies have set their habitat.
Today in luxury marketing - Tod's profits climb 28.6 percent; Ferrari to sell cars in India; Gucci in UAW deal with Al Tayer insignia; Jimmy Choo seeks advice on takeover bid.
Far too many marketers have made a grave error in stating that they are simply too inundated with meeting the challenges of using the new medium of mobile to apply any deeper racial demographic behavior to the platform.
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