British automaker Jaguar is looking to reestablish itself in the eyes of luxury consumers with the largest comprehensive driving push in brand history called the Jaguar Alive Brand Experience that will travel to 18 U.S. cities this year.
Private jet company XOJet is kicking off its Elite Access program that guarantees luxury consumers access to a private jet with 12 hours' notice as an alternative to fractional jet ownership.
Starwood Hotels & Resorts’ Preferred Guest program updated its mobile application to create a seamless, guest-centric experience for all nine of its brands, including St. Regis and The Luxury Collection.
British automaker Bentley Motors premiered a short film, “In Search of Snow,” at Aspen Fashion Week to add to its marketing efforts geared at luxury consumers by adding a sense of high-class adventure to the brand.
Fully-functioning five-star resort Cap Juluca on Anguilla island will be sold at public auction by DK Realty Partners later this year to settle debt obligations that were unmet because of defaulted payments.
Marketers and designers including Harrods, Burberry, Montblanc, Stella McCartney and Tiffany & Co. were honored by London-based publication Luxury Briefing at its 16th annual Luxury Briefing Annual Awards earlier this week.
Today in luxury marketing: Profits rise at Ferragamo; Very bright lipstick, all the time; Galliano not moving to Schiaparelli, says his rep; Amanda Brooks resigns post at Barneys New York.
What a difference an economic cycle makes. As luxury fashion springs back to life following the recession, the profile of the luxury consumer has changed in surprising ways, and luxury retailers are taking notice.
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