In lieu of physical mailers and catalogs, Barneys New York is releasing shoppable digital videos for its Co-Op line, a collection catering to the younger affluent market.
Department store chain Neiman Marcus is launching a new experience in four of its U.S. locations that serves to heighten customer service and the in-store atmosphere with a personal shopping mobile application.
French fashion label Christian Dior announced the launch of DiorMag, an online magazine that positions the brand as an innovative storyteller, entertainer and purveyor of the height of luxury products.
There has been a flurry of news related to mobile payments of late but two very important stakeholders have been mostly absent from the announcement: retailers and handset manufacturers.
The story by Luxury Daily on Feb. 24, 2012 entitled, "Late Veranda iPad app updates could potentially turn off consumers" was not factually acurate. We apologize for the error.
Today in luxury marketing - Improved outlook lifts February sales; Luxury goods: Men buying like women, ladies shopping like guys; Chris Burch steps down as co-chair of Tory Burch; Virtual-closet Web sites revise online fashion shopping.
It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.