British jewelry maison Boodles is celebrating its more than 200-year heritage with a television documentary that follows the brand's creative process for a high-jewelry emerald necklace.
Swiss watchmaker Jaquet Droz has developed a dedicated museum-like Web site to pay homage to its founders by showcasing timepieces from throughout its heritage.
Today in luxury marketing - Hermès net gains 6.8pc as margin widens; Guillon pays price for Mulberry mis-steps; Jaguar Land Rover in multi-million pound UK plant modernization; BMW shares surge to record high on 2014 profit forecast.
With the rise of visual social media platforms such as Pinterest and Instagram, luxury brands suddenly have a channel to effectively communicate their products and services in the most simplistic, yet powerful way.