British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.
Marketers such as Estée Lauder, Jaeger-LeCoultre, Bloomingdale's and Harrods are aligning with hit television series “Mad Men” to offer consumers a taste of the 1960s-era lifestyle through print campaigns and product lines to leverage themselves on the show's success.
As a way to add some oomph to a channel that already caters to loyalists, luxury marketers should consider including video in a luxury email marketing campaign to spice up promotional activity, keep in touch with customers and build relationships.
Toyota Corp.’s Lexus is connecting readers to an online test-drive experience and introducing the latest updates on the Lexus Enform application via Condé Nast's Wired’s April issue.
The Four Seasons Hotel Los Angeles at Beverly Hills introduced a mobile application designed to display the affluent Californian lifestyle that includes content, video and images.
Today in luxury marketing - That anti-knockoff legislation probably will not ever get passed; Cartier watches the luxury market; Land Rover, Chery team up in China; Europe's major markets edge up.
By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.
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