More than two-thirds of affluent consumers who own a smartphone have used their mobile device to shop for products and services, but since they prefer the in-store experience, luxury brands have to start creating humanistic experiences on mobile.
British automaker Jaguar took YouTube's highly visible banner ad space to push the Jaguar XF with a drop-down menu where users could view a commercial called "How Alive Are You," click through a photo gallery and explore a series of links.
French fashion label Chanel continued multichannel efforts for its Little Black Jacket campaign with the installation of an e-exhibition of 113 black-and-white photos to hype a new photo book.
British menswear designer Alfred Dunhill is aiming to position itself as the ultimate fashion authority through its spring/summer catalog that mixes campaign images, style advice and editorial.
The Four Seasons Hotel Co. has been named the No. 1 digitally-savvy hotel brand, attributing its success to a combination of mobile, Web site, digital marketing and social media success, according to L2 Think Tank's 2012 Digital IQ: Hotels study.
In a step towards reinventing the automaker as a high-end brand, Ford Motor Co.'s Lincoln is marketing the ultra-luxe MKZ concept car towards luxury consumers.
Today in luxury marketing - Kors secondary offering to raise $1.18 billion; Hermès' key issue: Matching demand; Missoni's first condo; A solid luxury option with a lot of options.
It has only been a few short weeks since you have brought home your twinkling little wonder and already it is doing things - great things - that surprise you.
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