Italian fashion label Gucci is extending its menswear offerings to include “Made to Measure,” an in-store tailoring service that it is offering in 11 cities worldwide.
Italian label Fendi is looking to keep Facebook fans interested by releasing an official video every day pertaining to the fall 2012-13 collection runway shows.
Menswear designer Stefano Ricci is tying together art and apparel in an application for its spring/summer 2012 collection that is inspired by paintings from artist Jack Vettriano.
Private aviation provider NetJets Inc. is planning a joint venture called NetJets China Business Aviation Ltd. to expand its services to the Chinese luxury market.
The Ritz-Carlton Hotel Co. is extending the reach of its rewards program by offering Chase Sapphire Preferred cardholders the opportunity to exchange card points for Ritz-Carlton Rewards points which can be used for hotel stays at any brand property.
Today in luxury marketing - Department stores amp up shoes; Stella McCartney, Adidas unveil Britain's Olympic uniforms; Cartier chief to step down; H&M luxury collection may be in the works.
Branded apps often are created in a me-too fashion without a clear understanding of what makes for a great app that will accomplish the goals that the marketer set at the start.
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