Leather goods manufacturer Tod's is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.
Creative directors and founders of brands such as Dolce & Gabbana, Gucci, Marc Jacobs, Donna Karan, Ralph Lauren and Tory Burch have that special personal touch that wins them brownie points with consumers. What is the magic recipe?
Luxury brands are developing mobile applications because they are already aware that a complete marketing strategy requires mobile marketing, but practically the entire industry is having trouble grasping the fact that they need to reach more than just iPhone users.
Today in luxury marketing - Prada net profit reaches record high; Decision due in Dolce, Gabbana case; The fashion industry's guide to Facebook commerce.
The luxury retail market is the ideal proving ground for in-store mobile media, thanks to luxury shoppers' demand for higher convenience, better service and unique shopping experiences.
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