Preppy lifestyle retailer Ralph Lauren's ecommerce expansion to France that follows the launch of its flagship retail store in Paris last year could test whether or not the brand has the goods to cross the ecommerce boundaries of global currency, language and colloquial differences.
Brands such as Cynthia Rowley, Diane von Furstenberg, Marc Jacobs and Helmut Lang are taking their merchandise to the streets this weekend with a sample sale benefitting Japan victims with the Fashion Girls for Japan event in New York.
Calvisius Caviar has placed its first iPad and iPhone application at the forefront of its marketing strategy for the brand's exclusive caviar selection.
Today in luxury marketing: LVMH fund to target Indian lifestyle arena; Burberry tape Cara Delevinge as new model; China's venture capitalists go luxury shopping.
While all sights have been locked in on Apple and Google to see how high the bar will be raised, Amazon has built what is arguably the best combination of products to be a force in the mobile marketplace.
RSS
