British handbag label Anya Hindmarch is letting consumers create personalized, whimsical star charts to build momentum for the brand’s planetary themed spring/summer 2014 collection.
Specialty retailer Barneys New York added hard to get Cronuts, or a cross between a croissant and a doughnut, to its merchandise on March 1 at a charity event to drive in-store traffic to its newly revamped former Co-op stores.
Leather goods maker Hermès is honoring its roots by promoting customizable saddle options to attract affluent consumers gearing up for the beginning of equestrian season.
A new report by Boston Retail Partners examines how retailers allocate resources and how they can more effectively place the consumer at the center of the buying experience.
Toyota Corp.'s Lexus is teaming up with volunteer-driven charity St. Baldrick's Foundation to raise awareness of children's cancer leading up to St. Patrick's Day with a contest that promotes solidarity.
Italian fashion house Fendi is promoting its new men’s fragrance Fan di Fendi Pour Homme Assoluto by drawing parallels between the scent’s notes and the quintessential male that shops its designs.
French fashion house Louis Vuitton released a video shot during the filming of its safari-themed print advertising campaign to further explain its ideology.
French automaker Bugatti is unveiling the fourth model in its Legendes de Bugatti series at the Geneva Motor Show March 6-16 that honors the founder's brother, Rembrandt Bugatti.
U.S. fashion label Ralph Lauren is continuing to focus on high-end luxury with a pop-up advertisement found on The New York Time’s mobile-optimized Web site.
Today in luxury marketing - Pampered guests and feuding hosts at Claridge’s hotel; Armani nephew exits fashion house; Luxury stocks fall as Ukraine crisis escalates; Audi remakes iconic TT in move to reinvigorate design.
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