Just when many luxury brands are starting to tap into Brazil, Russia, India and China, Jaeger-LeCoultre's CEO believes that it is time to push electronically into other other emerging markets, since digital is the easiest way to mold a strategy to a local culture.
For the next installation of the Burberry spring/summer 2012 campaign images, March's shots focus on men's tailoring and continues to feature actor Eddie Redmayne.
Starwood Hotels & Resorts' St. Regis and The Luxury Collection hotel chains will offer private benefits to loyalty program members through VIP tickets to Cirque du Soleil performances and backstage passes in major United States and Canadian markets.
High-end appliance brand Jenn-Air is tapping Condé Nast's Architectural Digest's affluent audience by incorporating a QR code that links to a mobile video in the publication's April issue.
Today in luxury marketing - An innovation in luxury watches celebrates long-lost function; Marni at H&M launches worldwide; BMW, Audi report record profit margin; Louis Vuitton threatens to sue law school over a parodic logo poster.
When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.
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