In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.Entire
article
Please mark your calendar: Luxury Daily will host its Luxury Roundtable: Midyear Review 2016 conference in New York on Wednesday, May 4. Confirmed speakers include senior executives from Rolls-Royce Motor Cars, XOJet, Redfin and the Luxury Institute, among others.Entire
article
With ad blocking on desktop and mobile a big concern of marketers, the Interactive Advertising Bureau’s Technology Laboratory is showcasing some of the tactics that are working to change consumer behavior in a new primer.Entire
article
Luxury Daily's live news from March 8 - Luxury brands mark International Women’s Day to show solidarity; Valentino taps artists to draw attention for runway show live stream; Lexus teams with Yahoo Sports to rev up awareness for GS F; Leading Hotels of the World engages online audience through video.Entire
article
Today in luxury marketing - Lanvin said close to hiring Bouchra Jarrar; Porsche, TAG Heuer become latest sponsors to cut ties with Maria Sharapova; Inside the booming vintage luxury fashion market; Nancy Reagan brought unabashed zeal for luxury to Washington.Entire
article
The subscription model is best known for the plethora of well-curated box-of-the-month offerings that range from daily necessities such as razors and handcrafted organic personal-care items to hard-to-find and exotic food, wine and snacks.Entire
article
The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.Entire
article
RSS
