Jeweler David Yurman is bolstering its social media presence through fresh campaign images with model and new brand ambassador Giselle Bündchen that allow consumers to shop for the new fall collection on Facebook.
Social networking platform Google+ has seen a dramatic spike in page activity, with luxury marketers Ferrari, Gucci and Burberry boosting activity approximately 138 percent since February, according to a study by Simply Measured.
German automaker BMW's recent emissions-related recall will not harm the brand due to its luxury legacy, but the automaker should take this time to perfect service, experts say.
Online retailer Net-A-Porter is upping its mobile commerce strategy with upgrades to its iPhone application that include social sharing and wish list updates.
Flash-sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.
Today in luxury marketing - Brad Pitt announced as the new face of Chanel No. 5; Is the Met Ball becoming fashion’s biggest PR platform?; Catering to the self-expressive Chinese consumer; The worthless battle between direct response and branding.
When Ian Carrington, Google’s director of mobile marketing, told an audience last year, “If you don’t have a mobile strategy, you don’t have a future strategy,” marketers took note.
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