U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based on the consumer's personality.
Only 3 percent of affluent women and 9 percent of affluent men purchase designer apparel through their mobile device, according to new research by the American Affluence Research Center.
Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a report from Jumio.
Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.
Christian Dior, David Yurman and other luxury advertisers placed advertisements that show off luxury timepieces in the June issue of Condé Nast’s Vanity Fair.
Today in luxury marketing - Italian shoemaker Ferragamo Q1 profit doubles; Ralph Lauren to open on Fifth Avenue in New York; Wedgwood repositions as luxury home and lifestyle brand with BuroCreative; Luxury brands blame slowdown on China's gifting crackdown.
The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.
Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.
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