Jimmy Choo is positioning its products as must-haves for France’s Cannes Film Festival through a video content partnership with The Hollywood Reporter.
Mercedes-Benz USA is opening up the brand to a younger consumer group with new promotions for its CLA model, which has a sticker price of less than $30,000.
British watchmaker Christopher Ward is aiming to trigger mobile sales through a QR code on its print advertisement in the spring issue of Aston Martin magazine.
Today in luxury marketing - Tod's Q1 earnings fall, CEO sees growth abroad; Nicole Kidman to appear in Jimmy Choo ads; Audi sales in China exceed BMW, Mercedes on demand for SUVs; Aston Martin holder Investment Dar offers assets to creditors.
RSS
