British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
Mexican resort Marquis Los Cabos in Baja California Sur is wooing affluent guests with the promise of 24-carat gold and Clase Azul Ultra popsicles that run for $1,000 each.
Department store chain Nordstrom is continuing its slow-yet-steady emergence into mobile with the commencement of mobile check-out in its retail locations.
Luxury Daily's sister publication, Mobile Commerce Daily, hosted the Mcommerce Summit: State of Mobile Commerce 2011 conference May 12 in New York where hundreds of brands and retailers were educated and informed about mobile commerce.
With power shifting to the consumer, compressing margins and changing paradigms, retailers are employing a smarter commerce approach to buy, market, sell and service products.
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