NEW YORK – An Ipsos MediaCT executive at the Luxury Roundtable: State of Luxury 2013 conference said that more than half of affluent consumers believe that luxury brands have lowered their standards of quality in recent years.
NEW YORK – A Tod’s executive at the Luxury Roundtable: State of Luxury 2013 conference said consumers expect the same brand experience, no matter the point of entry.
NEW YORK – A Mercedes-Benz USA executive at the Luxury Roundtable: State of Luxury 2013 conference said that taking a risk when it was not mandatory helped the brand avoid becoming irrelevant and stagnant.
NEW YORK – A Donna Karan executive at the Luxury Roundtable: State of Luxury 2013 conference shared 10 commandments of social media marketing for brands that are guarded in their strategy.
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
NEW YORK – A Graff Diamonds executive at the Luxury Roundtable: State of Luxury 2013 conference said that the brand maintains its market position with a business model that allows it to control all aspects of diamond manufacturing.
NEW YORK – The managing director at Boston Consulting Group said during the Luxury Roundtable: State of Luxury 2013 conference that luxury consumers' new values and desires are driving changes in the way that marketers target them.
NEW YORK – The chief marketing officer of Douglas Elliman Real Estate said at the Luxury Roundtable: State of Luxury 2013 conference that it is responding to buyers’ evolving attitude from wanting traditional service to seeking transparency and experiences during the process.
NEW YORK – An ePrize executive at the Luxury Roundtable: State of Luxury 2013 conference said that mobile changes the old paradigms that marketers have used to establish one-to-one marketing.
Today in luxury marketing - Amanda Seyfried Givenchy ads are en route, displacing Liv Tyler; Jones Group swings to Q1 profit as revenue improves; Starwood Hotels profit exceeds estimates on tax benefit; Luxury shopping firms bet on casino approach in China.