Affluent consumers are willing to convert on mobile, but they expect an experience on mobile that goes above retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014.
Asprey, Buccellati and Chanel are hoping to see a jump in women’s timepiece sales due to their participation in the fourth annual Madison Avenue Watch Week May 5-10 that coincides with Mother's Day weekend.
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
Audi of America is gathering fan tales of adversity and resilience for a live-stream event May 7 in Santa Monica, CA, directed by creative figures such as artists, designers and musicians.
Italian fashion label Salvatore Ferragamo is increasing exposure for its Signorina Eleganza women’s fragrance by featuring the input of four fashion influencers on a dedicated Tumblr account.
LVMH-owned Champagne maker Moët & Chandon is spurring a conversation on social media with its $13,500 drink cart selling exclusively at British department store Selfridges.
Today in luxury marketing - Christopher Bailey begins new joint role at Burberry; Dressing the man of means; The booming market for selling your luxury timepiece online; You gotta own luxury to feel it.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
RSS
