There are many mobile tactics that luxury brands can take to engage consumers and improve customer loyalty, and push notifications can be incorporated into all of them.
Belvedere Vodka is using pop sensation Lady Gaga and the launch of her now album, “Born This Way,” in a multichannel campaign using social media and events to intertwine the two fan bases.
Liz Claiborne-owned kate spade new york unleashed a comprehensive marketing plan in China to tap into the potential of one of the fastest-growing economies worldwide.
Today in luxury marketing - Hugo Boss draws the crowd that parties together; PPR will take time necessary to buy, sell assets - CEO; Jaw-dropping luxury transforms Dubai into a tourist mecca.
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