Luxury retailers and conglomerates LVMH, Saks Fifth Avenue, Hermes and PPR displayed phenomenal earnings for the first quarter of 2011, indicating that this could be the industry's comeback year.
Email is a common way that luxury brands push products, introduce deals and generally interact with customers, but those that do not optimize their emails for mobile devices are missing out on transactions, per an expert.
Depending on the type of luxury brand, Facebook can be used to tailor a company’s marketing strategy to better engage with consumers, sell products, drive online and in-store traffic or educate them about the brand.
Today in luxury marketing - Labelux Group acquires Jimmy Choo; Prada, retailers seek billions from Hong Kong; Diane von Furstenberg opens store in SoHo.
As Unity Marketing’s quarterly luxury tracking study has confirmed, American consumers are spending more on luxury goods and services in 2010 compared with 2009 and 2008—the depths of the recession.
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