High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into the country.
Italian fashion house Fendi is showing the craftsmanship that went into its relaunched Selleria collection through global multichannel efforts that span store windows, a microsite and social media.
Four Seasons Hotels and Resorts is updating its storytelling strategy with a magazine redesign that delivers a more modern approach, expanded content and a stronger point of view.
Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition through a QR code.
Louis Vuitton, Christian Dior, Cartier, Valentino, Ralph Lauren and many other luxury advertisers are reaching the 1.6 million readers of the latest WSJ. Magazine, out for the United States’ Memorial Day weekend.
Today in luxury marketing - Ralph Lauren sales miss estimates, but it sees a pick-up; Fabrizio Cardinali appointed Dunhill CEO as change continues at Richemont; Luxury-goods companies go to great lengths for China's VIP shoppers; Luxury buyers preferring bright colors over sober classics.
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