LONDON - French fine jewelry and watchmaker Boucheron incorporated online and offline augmented reality into its marketing strategy and saw a 50 percent increase in Web site traffic.
LONDON - Luxury brands can increase CRM and further engage with their customers by creating a mobile experience for both sales associates and customers, per an industry expert.
LONDON - Swiss watch manufacturer Tag Heuer attributes its substantial increase of Web site visits per month to its search engine optimization and social media prowess.
Today in luxury marketing - Giorgio Armani net up 80pc on growth in Asia; Dolce, Gabbana fete A.C. Milan; Luxury execs see strong 2011; Five things you can learn from Jimmy Choo.
Leading media outlets are embracing mobile, with 84 percent of the top U.S. media outlets having a mobile Web site, a mobile application or both, according to a new report from 2ergo.
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