Italian jeweler Bulgari is gaining exposure by showing off its trademark designs and cultural relevance in an exhibition at the M. H. de Young Memorial Museum in San Francisco.
Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.
The Ritz-Carlton, Westchester, NY, is targeting summer travelers through a family-friendly, pirate-themed package and a historical tour offering that immerses guests in the local culture.
Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.
One-off items, a collaborative dealer network and global expansion drove online luxury marketplace 1stdibs to reach the $650 million sales benchmark, as reported by its dealers, at the end of 2012.
Today in luxury marketing - Tiffany tops expectations; Prada vs. the UN; Ralph Lauren report to address shareholder issue; China to cut duties on Swiss watches.
Few bricks-and-mortar retailers have taken full advantage of the opportunity to marry their location-based product inventory with shoppers’ location-based product demand.