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Balmain slots in new CEO
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5 key trends in Middle Eastern luxury retail

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Luxury Daily, May 29, 2014 – La Prairie expands global ecommerce with immersive experiences

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May 29, 2014

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La Prairie expands global ecommerce with immersive experiences
Starwood calls environmental pioneering “urgently needed” in inaugural report
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Prada delves into visual past with Pradasphere microsite
Mercedes-Benz builds community by outsourcing CLA Instagram film
Hermès enlists young artists for social video to reach millennials
Aston Martin hints at future sports cars via expansion
Worth magazine ties together travel, real estate to capture reader sentiment
Michael Kors, LVMH, Ulysse Nardin and luxury footwear – News briefs
Inviting opinion pieces on luxury marketing

Commerce La Prairie expands global ecommerce with immersive experiences
By Jen King
	Swiss skincare marketer La Prairie is expanding its global ecommerce presence by partnering with cloud commerce solutions provider Demandware. Entire article

Commerce Starwood calls environmental pioneering “urgently needed” in inaugural report
By Joe McCarthy
	Starwood Hotels and Resorts is making the case that environmental stewardship and social responsibility are essential business practices in its inaugural "Global Citizenship at Starwood" report. Entire article

Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
By Staff reports
	Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article

Internet Prada delves into visual past with Pradasphere microsite
By Sarah Jones
	Italian fashion label Prada is expanding the audience of its London exhibit at Harrods with a microsite dedicated to past campaigns. Entire article

Mobile Mercedes-Benz builds community by outsourcing CLA Instagram film
By Nancy Buckley
	Mercedes-Benz UK is allowing consumers to direct and create a scene for a short film featuring the CLA-class while also increasing its Instagram presence. Entire article

Internet Hermès enlists young artists for social video to reach millennials
By Sarah Jones
	French leather goods maker Hermès is targeting younger consumers with a social video featuring its scarves. Entire article

Commerce Aston Martin hints at future sports cars via expansion
By Joe McCarthy
	Automaker Aston Martin is bolstering its commitment to Britain through an expansion project that will generate around 250 jobs. Entire article

Print Worth magazine ties together travel, real estate to capture reader sentiment
By Jen King
	Louis Vuitton, Hermès and Embraer are among the luxury marketers supporting the affluent lifestyle sensibilities of Manhattan-based readers of Sandow’s region-specific, Worth magazine. Entire article

News briefs Michael Kors, LVMH, Ulysse Nardin and luxury footwear – News briefs
By Staff reports
	Today in luxury marketing - Michael Kors continues to outpace accessible luxury crowd; Thomas Tait wins LVMH prize; The great minds of Ulysse Nardin; From humble sneaker to luxury icon. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

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